Want to wear your hair straight but fear the heat damage?

  • Do you love the style of your naturally-curly or coily hair but sometimes want to switch it up?
  • Are you trying your best not to go back to chemical relaxers?
  • Are you weary of heat damage and think it’s best to stay away from flat-irons?

If this is you, we have the solution for you. A product that protects and nourishes at the same time.


Janelle Beauty® Virgin Coconut Hair Serum – Triple Pack

With the Janelle Beauty® Virgin Coconut Hair Serum you get that smooth, frizz-free, straight hair look without harsh chemicals AND without heat damage.

Wear your hair straight without the commitment. Go from curly to straight and back to curly all while nourishing and caring for your hair.

Go from curly to straight to curly™ again without damaging your hair.

Product Benefits at-a-glance:

  • Humidity blocker
  • Virgin coconut oil deeply penetrates to restore and repair damaged hair
  • Can withstand high heat levels without breaking down its structure.

Your flat-iron’s best friend.

While chemical relaxers penetrate the cortex or cortical layer and loosens the natural curl pattern permanently, flat irons work by breaking down the positive hydrogen bonds found in the hair’s cortex temporarily. Both leave the hair in a weakened state. By process of elimination, since we want the versatility of curly to straight to curly™ hair, we prefer the use of the flat-iron but we needed to solve the problem of heat damage.

Coconut oil is the only oil that can withstand high levels of heat without losing its natural protein composition. When used in the hair, it provides a protein protective layer that not only protects the hair from heat damage but it also helps repair existing damage.

With the Janelle Beauty® Virgin Coconut Hair Serum, we have created a blend of oils to maximize protection and nourishment. A side-effect is optimal frizz control against the onslaught of humidity to keep your smooth style longer.​

Key Ingredients

How to Apply

How to apply the product.

Preparing your hair for the flat-ironing process is extremely important. You want to use a premium Hair Mask, Hair Wash and a Moisturizing Conditioner. Using one of the Brilliant Shine Kits, ensures that you are off to a good start.

A little goes a long way: After you have washed, conditioned and blow-dried, use a dime-sized amount of Janelle Beauty® Virgin Coconut Hair Serum, for your entire head of hair. Apply heat styling tool to achieve a straight, smooth style without damaging your hair.

Customer Reviews

“I am so glad I purchased!”
Everyone that has seen my hair loves the results...I'm spreading the words to everyone I know!
“Very Grateful”
I'm grateful about this product My hair feels great after my second use of Janelle Beauty products. When I straightened my hair my hair doesn't smell like burning before this product I was planning on cutting my hair because finding a products working my hair was tough task. My hair is very curly, thick and natural my entire life. Thank you Janelle Beauty for saving my hair!!!
Felekelek N.



We have designed a complete hair care system to care for and nourish your hair throughout the life-cycle of your hair styling needs. The Janelle Beauty® Virgin Coconut Hair Serum is the FINISHER in all the kits below. It is the final touch to give you smooth and shiny hair. Scroll and Swipe through the kits below!