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Janelle Beauty® Virgin Coconut Shine is a heat-activated straightening emollient. Whether you are transitioning to natural hair or just want to get the look of smooth, straight hair without the frizz, this is a must have! Restore and add glorious shine to your tresses with a hair penetrating blend of  virgin coconut and jojoba oils. Get that straight hair look, without worrying about damaging chemicals or humidity ruining your look. Our customers rave about the shine and durability this product provides!

Product Benefits at-a-glance:

  • Heat protection from heat styling tools
  • Repairs damaged hair
  • Prevents Frizz

Key Ingredients:
Virgin Coconut Oil: Reduces the protein loss for both undamaged and damaged hair. Coconut oil, being a triglyceride of lauric acid (principal fatty acid), has a high affinity for hair proteins and, because of its low molecular weight and straight linear chain, is able to penetrate inside the hair shaft.

Grapeseed extract: Grapeeed extract helps to lock in moisture and prevent frizz, split ends, and brittle hair. It is rich in flavonoids and phytochemicals.

Jojoba Oil: The molecular structure of jojoba is very similar to the natural oil that is produced by the sebaceous glands in the scalp known as sebum.  Sebum is required in maintaining healthy supple hair that is more resistant to daily damage, tangles, dryness and split ends. Jojoba oil comes from the jojoba plant.

Virgin Coconut Hair Serum is a natural product and will be liquid in temperatures above 73 degrees. Some settling may occur, Please apply heat to liquefy.

General Use:

For Smooth Results – Dispense small amounts of virgin coconut hair serum into palm of the hand and apply to dry hair prior to using a flat iron for smooth, straight hair.


For use with Janelle Beauty™ Brilliant Shine Kit: Apply very small amount before applying heat. Increase amount in high humid areas to manage frizz.

Disclaimer: Due to the fact that these are personal hygiene items we can not accept returns. If shipment is damaged, contact us for a replacement. All sales are final.

Customer Reviews

Based on 28 reviews
Bernadette B.

Love the hair serum! Made my hair silky, sleek and with shine! And still have the shine days after washing and flat ironing my hair! Will definitely promoting this product to my friends! Finally a product that I love and that works for my hair!

Pamela H.
A Styling Enhancement

I love it as it makes my hair curl better with a flat iron, it protects the hair and lastly it gives me such a beautiful shine. My hair stylist was impressed also.

Pamela H.

I love this product as it makes my relaxed colored hair so shiny and it is especially noticeable when I use a curling iron; even my hair stylist was impressed when I asked her to use it to curl my hair.

Sammie G.
Perfect Shine

I use it all time straight or not, works great on both

Beverly B.

Great product. I use it daily on my hair and it keeps it nice and moisturized.

Janelle Beauty® Virgin Coconut Hair Serum – Set of 12

In stock

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