The All-Natural Alternative to Chemical Relaxers

Janelle Beauty® Brilliant Shine Deluxe Hair Kit

With the Janelle Beauty® Brilliant Shine Hair Collection you get that smooth, frizz-free, straight hair look without harsh chemicals.

Wear your hair straight without the commitment. Go from straight to curly and back to straight all while nourishing and caring for your hair.

Smooth, Straight & Chemical-Free Hair

Wear it Straight with the Janelle Beauty® Brilliant Shine Hair Kit

Here are some of the features

  • Creates a look of smooth, shiny, bouncy rejuvenated hair.
  • PH-balanced formula with hair strengthening ingredients like hydrolyzed wheat protein, pro-vitamin B5, and meadowfoam oil.
  • Smooths and fortifies damaged hair.
  • Naturally softens the texture and locks in moisture without the use of chemicals.

Why Do Chemical Relaxers Cause Hair Loss And Breakage and How Do our Products Help?

Chemical relaxers are used by all ethnic groups to achieve straighter, smoother and more manageable hair. The desire for straight hair varies from the style-conscious to the “I truly cannot manage my hair” crowd. Chemical relaxers work by breaking chemical bonds of the hair, and both lye and no lye varieties can burn the scalp. Both lye and “no lye” relaxers are very strong chemicals that work in the same manner by changing the basic structure of the hair shaft.

The chemical relaxer process produces the desired effect of “straighter” hair but leaves the hair in a weakened state. The fact is that chemical relaxers do not promote healthy hair but strip it of what makes it strong in the first place.

On the other hand, even hair that is not chemically processed can be dry and lifeless. This can be due to heat damage or a lack of trace minerals in the hair follicles. Lack of trace minerals can be caused by many factors including stress, harsh shampoos, poor diet and even the environment.

We have created a solution of high-performance products

The High Trace Mineral Smoothing Hair Wash, pours high deposits of nutrition into your hair. It also contains a full spectrum of high performing minerals in a balanced natural combination of blackstrap molasses and honey. Minerals such as iron, calcium, magnesium, vitamin B6, manganese and selenium all feed your hair and bring it back to life with superior shine.

The Janelle Beauty® Brilliant Shine Hair Mask is a deep conditioning treatment that uniquely coats and prepares your hair for heat styling. It moisturizes from scalp to tip, providing much needed nutrients that provide everything your hair needs to be healthy and luxurious.

With strengthening hydrolyzed wheat protein, nourishing Pro-Vitamin B5 and moisturizing rose hip Oil, the Janelle Beauty® Brilliant Shine Moisturizing Conditioner leaves hair feeling soft, silky and full of bounce and shine, without weighing hair down. This is the product you need to keep your hair looking and feeling nourished. 

Your flat-iron’s best friend.

Janelle Beauty® Virgin Coconut Hair Serum

While chemical relaxers penetrate the cortex or cortical layer and loosens the natural curl pattern permanently, flat irons work by breaking down the positive hydrogen bonds found in the hair’s cortex temporarily. Both leave the hair in a weakened state. By process of elimination, since we want the versatility of curly to straight to curly™ hair, we prefer the use of the flat-iron but we needed to solve the problem of heat damage.

Coconut oil is the only oil that can withstand high levels of heat without losing its natural protein composition. When used in the hair, it provides a protein protective layer that not only protects the hair from heat damage but it also helps repair existing damage.

With the Janelle Beauty® Virgin Coconut Hair Serum, we have created a blend of oils to maximize protection and nourishment. A side-effect is optimal frizz control against the onslaught of humidity to keep your smooth style longer.​

Key Ingredients

How to Apply

Preparing your hair for the flat-ironing process is extremely important. You want to use a premium Hair Mask, Hair Wash and a Moisturizing Conditioner. Using one of the Brilliant Shine Kits, ensures that you are off to a good start.

A little goes a long way: After you have washed, conditioned and blow-dried, use a dime-sized amount of Janelle Beauty® Virgin Coconut Hair Serum, for your entire head of hair. Apply heat styling tool to achieve a straight, smooth style without damaging your hair.

Step by Step Instructions


Dispense dime-sized amount of Brilliant Shine Virgin Coconut Hair Serum into palm of the hand and apply to dry hair prior to using a flat iron for smooth, straight hair. (tip: If you live in high humidity areas, use more of the Brilliant Shine Virgin Coconut Hair Serum. You will notice your hair is thin after the flat-iron. When humidity hits your hair, it will fill out to a fuller bounce.)

Customer Reviews

“I am so glad I purchased!”
Everyone that has seen my hair loves the results...I'm spreading the words to everyone I know!
“Very Grateful”
I'm grateful about this product My hair feels great after my second use of Janelle Beauty products. When I straightened my hair my hair doesn't smell like burning before this product I was planning on cutting my hair because finding a products working my hair was tough task. My hair is very curly, thick and natural my entire life. Thank you Janelle Beauty for saving my hair!!!
Felekelek N.



We have designed a complete hair care system to care for and nourish your hair throughout the life-cycle of your hair styling needs. The Janelle Beauty® Virgin Coconut Hair Serum is the FINISHER in all the kits below. It is the final touch to give you smooth and shiny hair. Scroll and Swipe through the kits below!